Wheels and Doll Baby clothing has been described as everything from Posh Punk and Parisian Scruff, to old world movie star glamour. Although the label constantly evolves, there is always a strong rock 'n' roll feel with Melanie's sense of fun coming through in her designs. Celebrities that love Wheels & Dollbaby include: Sophie Anderton, Mylene Klass, Penny Lancaster, Gwen Stefani, Pamela Anderson, Kate Hudson, Pink, Daryl Hannah, Dita Von Teese, Kelly Osbourne, Debbie Harry, Jennifer Ellison, Sadie Frost and Nicollette Sheridan just to name a few! One of the first celebrity customers was Michael Jackson, wanting a customized leather jacket for his ‘Bad' Tour. The Rolling Stones, Bob Dylan, Stray Catz and INXS soon followed, buying clothes for their tours. The Wheels & Doll Baby boutique was opened in 1987 in Sydney 's hip Crown Street , Darlinghurst. selling sexy tops and rock inspired tank tops. It wasn't long before the label became synonymous with all things rock. The label has caused quite a stir in the U.K over the past couple of years concreting itself as one of the worlds most sort after labels. Now it looks like it is about to do the same in the US , so if you're a true rock and roll fan, you'll want to get your Wheels & Doll Baby while you can.

Founded by Melanie Greensmith and then husband Brett Ford in 1987, Wheels and Dollbaby is a Sydney-based fashion label and was opened in 1987 in Sydney's hip Crown Street, Darlinghurst. Melanie started off selling hard-to-find imports from the U.S and U.K, but also began designing her own collections. Her own designs soon attracted more attention than the imports, and the Wheels and Dollbaby label quickly took off. One of the first celebrity customers to come in was Michael Jackson, wanting a customized leather jacket for his ‘Bad’ Tour. The Rolling Stones, Bob Dylan, the Divinyls, Stray Catz and INXS all followed, buying clothes for their tours. It wasn't long before the label became synonymous with all things rock. That was also the beginning of Melanie and Mark's collaboration as Australia's well-known designer/musician duo. While Mark is off writing music for and playing with his friends, the Black Crowes, the Pretenders and Blondie, Melanie is dressing them. Although the label constantly evolves, there is always a strong rock 'n' roll feel with Melanie's sense of fun coming through in her designs. They have been described as everything from Posh Punk and Parisian Scruff to old world movie star glamour.